Website Platforms & Tools

MonsterInsights is the most popular Google Analytics plugin for WordPress, with over 3 million active installs. It connects your WordPress site to Google Analytics 4 (GA4) in minutes — no code, no GTM setup required — and then surfaces your most important stats directly inside…

Yoast SEO is the most installed WordPress plugin of all time, with over 13 million active installs — and for good reason. It gives every website owner a clear, actionable framework for optimizing pages and posts for search engines, covering everything from meta titles and…

Divi by Elegant Themes is one of the most popular and powerful WordPress page builders and themes in the world, with over 1 million active users. Its real-time visual drag-and-drop builder, 200+ full website packs, and extensive A/B testing tools make it a favorite among…

WPForms is the most beginner-friendly WordPress form builder on the market, with over 6 million active installs. Built by the team behind Awesome Motive (also creators of MonsterInsights and OptinMonster), WPForms uses a drag-and-drop interface to help you create contact forms, payment forms, survey forms,…

WP Rocket is the gold standard of WordPress caching and performance plugins, trusted by over 3 million websites. Unlike free caching plugins that require technical configuration, WP Rocket works immediately on activation — enabling page caching, GZIP compression, lazy loading, database optimization, and CDN integration…

Rank Math is the SEO plugin I install on every WordPress site I build. What sets it apart is how much it gives you for free — most of what Yoast charges for comes standard with Rank Math’s free version, including schema markup, a redirect…

GeneratePress is the WordPress theme I recommend above everything else when someone asks me what foundation to build on. It’s lightweight under 30KB, loads fast, plays nicely with every major page builder, and has clean code that search engines love. It doesn’t try to do…

Elementor Pro is the page builder that put visual WordPress design in the hands of everyday users. With its drag-and-drop editor, theme builder, and library of 100+ widgets, you can build professional-looking pages, custom headers, footers, and single post templates without writing a single line…