Website Platforms & Tools
MonsterInsights
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MonsterInsights is the most popular Google Analytics plugin for WordPress, with over 3 million active installs. It connects your WordPress site to Google Analytics 4 (GA4) in minutes — no code, no GTM setup required — and then surfaces your most important stats directly inside your WordPress dashboard. Beyond the basic pageview numbers, MonsterInsights tracks eCommerce revenue, form conversions, link clicks, scroll depth, file downloads, and custom events automatically, giving site owners meaningful data without having to dig through the GA4 interface. Built by the Awesome Motive team (also behind WPForms and OptinMonster), it’s well-maintained, deeply integrated with other popular plugins, and trusted by brands like Microsoft, Bloomberg, and Airbnb.
MonsterInsights is the most popular Google Analytics plugin for WordPress, with over 3 million active installs. It connects your WordPress site to Google Analytics 4 (GA4) in minutes — no code, no GTM setup required — and then surfaces your most important stats directly inside your WordPress dashboard. Beyond the basic pageview numbers, MonsterInsights tracks eCommerce revenue, form conversions, link clicks, scroll depth, file downloads, and custom events automatically, giving site owners meaningful data without having to dig through the GA4 interface. Built by the Awesome Motive team (also behind WPForms and OptinMonster), it’s well-maintained, deeply integrated with other popular plugins, and trusted by brands like Microsoft, Bloomberg, and Airbnb.